Arsen gurgov louis licari biography

By Ruth J. Katz

You might say that Russian-born Arsen Gurgov is a czar.

Not the kind who once owned coveted Fabergé eggs and dwelled in Romanov palaces, but rather, a czar of transformation.

It was Gurgov who appeared like the proverbial Edwards Scissorhands every week for nearly ten years on Today’s favorite Ambush Makeover segment.

Wielding a pair of scissors and harnessing his discerning visual artistry for analyzing the face and its angles, he restyled and transformed hundreds of women’s everyday hairdos into glam locks and gorgeous looks.

And while he was a wizard creating makeovers for two lucky ladies on TV each week, he also had his “day job” for nearly 20 years at the famous Louis Licari Salon (now Licari-Cutler), where he started as an apprentice.

Today, he continues his magical transformations currently at his new, eponymous salon on East 60th Street. He is regularly featured in the media, including The New York Times, the New York